Demo call sheet
Scroll down as the call moves. Big lines = say them. Small lines = why.
1 · Camera on, no share (2 min)
- "Hey [NAME], can you see and hear me okay? How's the week been?"
- "Did you get a chance to watch the video I sent?"
- "Anyone else weigh in on a decision like this, partner, wife?" YES and they're absent = rebook with both. Don't run the demo.
2 · Discovery (10-15 min), their words = ammo
- "What got you into [TRADE]?"
- "What made you book the call? What are you trying to fix?"
- "Where do most jobs come from right now?" "And when word of mouth goes quiet?"
- "What jobs do you want MORE of?"
- "What's one of those jobs worth, roughly?" WRITE IT DOWN. It goes in the math slide.
- "What photos do you have of your work?"
- "Ever hired an agency or website guy? What happened?" "So if that worked, you wouldn't be here, right?"
- "If nothing changes, where's the business next year?" Silence.
- "If the phone rang every week from Google, what does next season look like?" Their answer = your promise line.
3 · Share the slides window, walk them in order
Share ONLY the slides window. Arrow keys to move. One line per slide:
"Here's how we get you more jobs." Next.
Walk the 4 steps. Land on: "not in that top 3, the job goes to someone else."
"You've had the Angi calls, right?" Let them vent.
RED = no profile · GREEN = heat map. Read the top 3's review counts OUT LOUD. Open THEIR profile: "has anyone properly set this up for you?" Get the "no".
Open a page if they want. Let it breathe.
"Four things take you from [current] to [desired], sound good?"
Feeding America story. "Roughly how many customers over 5 years?" Do the gap out loud. Never quote ~20 requests/week.
Honest expectations. "Your part in all this: nothing."
"That's the plan, what questions do you have?" Share down: "how are you feeling?" Lukewarm = dig. Re-share, type THEIR job number. Silence.
"Worst case, you're up reviews. Best case, you book jobs from Google."
"Anything else you need to know before we get you signed up?" Silence.
Recommend the Titan. Ads management free, THIS CALL ONLY. Quiet.
4 · They pick
- "Perfect. Is that on Visa or Mastercard?" Stripe together. STOP the share while they read their card. Re-share after.
- "When are you free for the onboarding call this week?"
- "Text me photos of the jobs you're proudest of after this."
5 · Objections
Partner / wife
"Besides checking with them, you're 100% in?"
"Respect thing, or do they sign off on the money?"
"Ten minutes tomorrow, all three of us?"
Think about it / price / burned
"Usually that's the money or a doubt it'll work. Which one?"
Price: back to the math slide, their number.
Burned: "That's exactly why everything is tracked. You'll see every call."
No close? Stay warm, book the follow-up BEFORE hanging up. Close with THEIR words from discovery.